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Wednesday, November 5, 2014

The Resurgence of Art Deco Typography in the 1980's

The Art Deco style, adopted by architects and designers around the world, spanned the "Roaring Twenties", the Great Depression of the early 1930s, and the years leading up to the Second World War. It suffered a decline in popularity during the late 30s and early 40s, when it began to be seen as too gaudy and ostentatious for wartime austerity, after which it quickly fell out of fashion. The first resurgence of interest in Art Deco occurred in the 1960s - coincident with the movement's affect on Pop Art - and then again in the 1980s, in line with growing interest in graphic design. The style appeared in a number of jewellery and fashion ads. 


Here are a few examples I found of Art Deco typography used in the 1980's, found on matchcovers. These Art Deco fonts are meant to evoke a feeling of glamour.


These four covers use the popular Art Deco typeface Broadway Engraved, the last using an unknown Art Deco style font.


The same goes for these two covers, they both use Broadway. Usually, this Art Deco style of lettering uses All Caps or all capital letters, but as the the second cover shows, it sometimes works using lowercase.


A series of ten strike covers, all of which use variations of the Monotype Broadway and Elegant typeface.

New Matchcovers From Keystone-Lehigh Swapfest

I acquired lots of new matchcovers from the Keystone-Lehigh Swapfest, so I thought I'd share them here.


These are a few covers from a different categories I thought were really nice. I've told people who ask about our hobby that there are matchcovers for just about everything and here are some to prove that, especially the Yale lock and Gould Dice covers.


Royal Flash Billboard covers are very popular, especially the older, colorful ones pictured here.


Two different AIDA Brand food product covers both have nice vibrant graphics.


I recently become interested in the older college matchcovers because they usually have a nice logo of their mascot, such as these ones from California State, University of New Hampshire, and California State Polytechnic.A collection of these look really great in an album.


I came across a handful of feed and seed covers, all of which display nice looking graphics. Tuxedo and Texo are two new brands I have not heard of previously.


A few nice 30 strikes including one for Rough-In brand work clothes and Eagle light switches and power outlets.


Found on the freebie table were these nice food product covers. That's the first Ovaltine cover I have seen,


More food product covers, including Viviand macaroni, Gioia macaroni and the fantastic TNT Pop Corn.