I read years ago that when U.S. Route 1 was the major thoroughfare from Maine to Key West, Florida (long before 95 became along) that there were so many businesses along certain stretches of U.S. 1 that it was hard for travelers to actually find the driveway of the place they wanted to stop at. Someone had the idea of adding a huge arrow to their sign and have it pointing right at the location of their business, whether it was a motel, restaurant or other. That turned into an art form of it's own. Below are a few examples of business owners that smartly included an illustration of their sign on the matchbooks they provided.
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