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Friday, August 29, 2014

MAD Magazine's Alfred E. Neuman

MAD Magazine's grinning, gap toothed idiot Alfred E. Neuman has graced the satire magazine cover for well over 50 years. MAD may have given him a name, but his image has been around for much longer, so I thought I'd put up a few covers with the kid with no worries.

The first issue of MAD Magazine was published in 1952, years after these two matchbooks were made. 
The two earliest examples I have use variations on Alfred E. Neuman's "What? Me Worry?" slogan.

These two examples (most likely from the 1970's) use two slightly different versions of the MAD Magazine icon. Oddly, neither have the correct gap toothed grin that the older covers above do (the version on the left has no gap, the version on the right has a gap farther over).

Neuman steps in for Newman on my favorite MAD cover ever, December 1997.


  1. From my understanding, he was just called "The Kid" before he became Alfred E. Neuman.

  2. I think you're right, he had a few names before they settle on Alfred E. Neuman.