I found this great Coca-Cola cover on the web today. This is a very old one and one I have never seen before. Not only is it an old Coke cover, but it's a movie ad as well, for Dishonored starring Marlene Dietrich. The movie Dishonored was released in 1931, dating this cover to that time. Unfortunately this cover was bob-tailed as many covers from that era were.
On a side note, one of the things that interest me with collecting matchcovers is the history and sometimes the detective work to find out the history. There is no city or state listed on this cover, but a simple google search for "ambassador theater 7th and locust" will tell you that the Ambassador was in St. Louis, Missouri. Opened in 1926, the theater portion of the building cost over 5 million dollars to build.
From Jerry's Brokedown Palaces:
"The Ambassador opened August 26, 1926, in the
Ambassador Building. Critics at that time heralded the building with such
comments as the Ambassador "will take its place among the world's most
beautiful and modern buildings" and "St. Louis' newest palace of
wonders". It cost $5.5 million. The day the Ambassador opened, St.
Louisians flocked to see this unique palace."
For more info about the Ambassador Theater or other movie palaces, please visit Jerry's Brokedown Palaces blog here:
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