For every 1000 Diamond Quality matchcovers you come across you'll find a legitimate McDonald's cover. That's how I've figured the math. Well, a few years ago Mickey D's came up with a brilliant idea: leave these matchbooks on bars and tables at late night hotspots to advertise that the Golden Arches were open 24 hours. The clincher? There's no matches inside, but there are images of Ronald's tasty french fries.
Read more here:
http://blog.epromos.com/food-drink-restaurant-promos/custom-matchbook-mcdonalds-round-the-clock-hours/
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